If you’re reading this, I’m going to take you back to 2016, when advertising in LATAM was about adapting ATL to online, and global to local. We had the opportunity to disrupt that mindset and make a digital-first campaign that gave us great creative satisfaction since Walmart explored outside its comfort zone to resonate locally.
We found the Chilean National Team’s barber, through social listening (Hardcore FBI-like investigation back in 2016), and put him in front of Walmart’s “Experimental” channels at that time: Social Media.
The results exceeded everyone's expectations.
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Cliente: Lider
Campaña: Escolares 2016
Agencia: BBDO Digital-Lab
Director Creativo: Martín Visca
Supervisor Creativo: Carlos Berríos
Director de arte: Emilio Sepulveda
Redactor: Ignacio Bustamante
Director Creativo: Martín Visca
Supervisor Creativo: Carlos Berríos
Director de arte: Emilio Sepulveda
Redactor: Ignacio Bustamante