If you’re reading this, I will take you back to 2016, when advertising in LATAM was about adapting ATL online and global to local. We had the opportunity to disrupt that mindset and make a digital-first campaign that gave us great creative satisfaction since Walmart explored outside its comfort zone to resonate locally.
We found the Chilean National Team’s barber, through social listening (Hardcore FBI-like investigation back in 2016), and put him in front of Walmart’s “Experimental” channels at that time: Social Media.
The results exceeded everyone's expectations.
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